JB Multimedia Announces Release of SuperCirc Solution

N. Bellmore, NY – August 18, 2010 – JB Multimedia, the trusted provider of Page-Flip Digital Editions for the free paper industry, has recently released their new page-flip solution, SuperCirc. The SuperCirc product transforms traditional printed supermarket circulars, grocer flyers, and local merchant product catalogs into interactive shopping tools. Consumers can now view local circulars in an easy-to-read page-flip format, while they search and select individual products from its pages and add them to an online shopping list. This list can then be emailed or printed, driving consumers to the local merchant in a web-to-store shopping experience. The SuperCirc shopping list can even be created and viewed on a mobile device or iPad. Publishers finally have the ability to build their insert business online with a highly effective and profitable product that's completely hands-off without any required financial investment.

“This could be a great revenue stream for community papers,” stated Arlo Kallemeyn, one of the first publishers to begin using the SuperCirc solution for a grocer client.

Justin Gerena, President of JB Multimedia, clearly outlines how publishers begin generating new revenue with the SuperCirc solution. “While you can certainly provide SuperCirc to your grocer clients as a straightforward pay-per-page service,” Gerena explains, “you can easily offer this solution as part of a total advertising package. Links to the circular can appear on your publication’s site, the grocer’s site, and as a featured sponsor in weekly email blasts that go out to your digital subscribers,” all which are low-cost, low-maintenance, high-profit offerings. Providing a variety of print and online advertising options allows publishers to transition themselves from a print-only product to a multi-medium advertising solution. For local grocers and merchants, the solution gives them the ability to reach a wider audience while maintaining a local market and local brand appeal, all with a modest investment. The interactive shopping lists have become a must-have tool for local merchants looking to drive web-to-store traffic as more and more consumers are going online looking for local deals prior to shopping in person.

JB Multimedia has already processed dozens of demos of the solution in just the last couple of weeks. Requests have come from current digital edition clients, as well as new contacts that are anxious to build their circular business. Local grocers, ecstatic about a product that puts them on the "digital map" without breaking the bank, have made numerous requests themselves. JB Multimedia hopes to eventually connect these local businesses to local publishers who adapt the SuperCirc product. "While we will happily serve any local merchant who comes to us directly, we much rather have a local publisher to handle client relations so they can offer them a variety of local advertising solutions and make the most of their marketing budgets. It also keeps advertising dollars within the community,” stated Robert Durso, Director of Marketing at JB Multimedia.

About JB Multimedia

JB Multimedia (www.jbmultimedia.net), the leader in digital solutions designed specifically for the free paper industry, offers publishers a complete suite of services that allows them to incorporate innovative digital solutions into their printed products. JB Multimedia, who is best known for their Page-Flip Digital Edition suite of products, provides publishers with the ability to convert their printed publication into an interactive online format. Additional web-based products are also available, all designed to provide publishers with hands-off, easy-to-deploy, revenue- generating solutions that transition publishers’ business models from print-only to multi-medium, while maintaining and protecting their "print dollars." For more information about SuperCirc and JB Multimedia, or to schedule a product seminar, please contact Justin Gerena by phone (888) 592-3212 ext. 710 or visit www.supercirc.com.

Justin is looking forward to speaking at upcoming free paper conferences to further explain the details and benefits of his newest innovative product.

CVC Expands Audits of Web Activity, Online Edition Circulation

By: Circulation Verification Council's Staff Writers
Article appeared in CVC's By the Numbers Newsletter Issue #9 – December 5, 2007

Circulation Verification Council has expanded its auditing capabilities to include Web activity and online edition circulation beginning in 2008.

"It's important to be able to show potential advertisers verified statistics about your Web activity, including circulation of an online edition," CVC CEO Tim Bingaman said. "Web sites and online editions increase your reach and improve relationships with existing readers. We're excited to help our clients quantify this with verified numbers."

Web site reporting and online edition reporting will be found in Section 6 of the revised 2008 audit reports. Unique Web visitors, page views and hits will be reported in section 6A if applicable. Section 6B pertains only to online editions, tracking total online edition circulation and unique online circulation. Online editions are defined as a complete reproduction of the print edition.

Unique online circulation will be determined based on the login information readers provide before accessing the online edition. The information publishers supply about online readers will be audited against data stored on the publication's host site.

Currently, the only company providing digital editions that is approved for audits of unique user online editions is JB Multimedia Inc. CVC has exclusive access to pull reports on their publishers' electronic editions. JB Multimedia takes a PDF of your print edition and converts it into a searchable, interactive electronic replica. Readers can "flip" the pages of the publication, click on a link to visit an advertiser's Web site, share coupons or ads with a friend via e-mail, search the publication by keyword and even print particular pages.

Online Editions Gain in Popularity
More publishers are seeing the value of an online edition. In addition to increasing the publication's reach, advertisers are keen on online editions and interactive Web sites, said Justin Gerena, president and co-director of JB Multimedia.

"You can hand a friend a print publication if you see that friend in person. But if you're online viewing the publication, and you have your friend's e-mail address, you can instantly send them a coupon, classified ad or whatever it may be. This encourages viral, word-of-mouth marketing," Gerena said.

Association of Free Community Papers Launches Digital Magazine with JB Multimedia Print Conversion Service

Long Island-based JB Multimedia converts the Free Paper INK Magazine into digital format allowing both content and advertisers to be displayed online in a paper-like reading experience but with interactive features and tools.

N.Bellmore, NY January 19, 2006—The Association of Free Community Papers (AFCP) started off the new year by launching the digital edition of their industry magazine, Free Paper INK. INK is the free paper industry’s news source featuring news, industry events, programs and related content. The digital edition will accompany the monthly print edition and will allow its readers to view the publication in its entirety online with many web-exclusive features.

The digital edition of INK delivers a paper-like reading experience viewable through the AFCP website (www.afcp.org). Readers will be able to “flip” through each page of INK magazine, viewing all of the publication’s content, including display ads from print advertisers. Added features include a keyword search tool, a hyperlinked Table of Contents that takes you directly to selected pages, articles, and advertisers, and live links to advertisers’ websites and email addresses directly from their ads.

About the Association of Free Community Papers

The Associtation of Free Community Papers (AFCP) represents publishers of nearly 3,000 free-circulation community papers, reaching nearly 40 million homes weekly. The Free Paper INK is the Association’s monthly magazine serving the free paper industry. More information about the AFCP can be found at http://www.afcp.org.

About JB Multimedia

JB Multimedia serves print publications, specifically the free paper industry, by providing innovative solutions to integrate their print and online channels. Through a partnership with P2i Solutions, JB Multimedia offers publications the ability to convert their print issues into interactive online content. Commonly found in the form of a “digital edition,” publishers are able to maximize both offline and online revenues, discover new internet opportunities and generate new profits.

For more information about JB Multimedia and their print conversion service, visit http://jbmultimedia.net.